INTRODUCING THE BRAND NEW
Take an in-depth dive into the goat meat industry to learn more about consumer behavior and trends, production practices, meat processing, and marketing strategies.
Join my four-week program to set the foundation for your journey in marketing your meat goats.
Get on the waitlist
2023 Course starts: March 13
enrollment is Closed. Next course: Spring 2024
You have the potential to access more market opportunities with your meat goats.
WHO: Farmers, ranchers or homesteaders raising meat goats, or anyone considering to raise goats for meat
WHAT: A four-week program, which includes four pre-recorded lessons and two live Q&A sessions.
WHEN: Content is released weekly, beginning on Monday, March 13, with the last week April 5. Group Q&A Sessions will be on Zoom, March 22 and April 5 at 12:30 p.m. CST. Questions can be submitted in advance and the archive will be available for students to watch afterwards.
The next offering of Meat Goat Marketing Academy will be in 2024.
get on the waitlist!
I used to be so frustrated with the complexity of the meat goat market.
I’ll never forget before I started raising meat goats, how everyone talked about how lucrative this market was. But…
There isn’t one central resource for farmers to know how to access the “market”
With livestock markets, I was always taking a gamble and never had control over my revenue
There’s a lack of any in-depth guidance on who goat meat consumers are and how to access them
No federal support or resources exist to help producers market and promote goat meat to consumers and retail, such as grocery stories and restaurants
There’s little to nothing on best practices on navigating the goat meat processing side of direct marketing
If you’re anything like me, one or more of the above, this probably hits very close to home!
It’s time to say goodbye to the uncertainty and confusion around goat meat marketing and take the process into your own hands for your farm and family.
Let’s set the course for the direction of your farm without needing to feel floundering on how to actually market your meat goats.
Tell me more!
You know there’s tremendous opportunity for the goat meat industry, but you haven’t figured out a way to find your farm’s fit in the industry:
I was once where you are, and I can help.
The Meat Goat Marketing Academy will give you the information, tools and support to find and create the best approach to market your meat goats for your farm or ranch.
put me the waitlist
Length: 4-week program, starting Monday, March 13
Weeks 1-2: Weekly pre-recorded lessons to complete at your own pace and 1 Live Q&A Zoom on Thursday, March 22 at 12:30 p.m. CST.
Weeks 3-4: Weekly pre-recorded lessons at your own pace and 1 Live Q&A Zoom on Thursday, April 5 at 12:30 p.m. CST.
Bonus: If you sign up by March 2, 11:59 p.m. CST, you’ll also get access to my Stressless Copywriting for your Farm Website workbook. It’ll be released after our four weeks together.
Investment: $197, or two payments of $105
put me on the waitlist
Week 1: Today’s Goat Meat Market: A deeper look at industry and consumer trends
We’ll dive even deeper into the dynamics of the U.S. Goat Meat Market, looking at industry trends, and take a more detailed view of market sales opportunities for your meat goats, including the commodity market, wholesale, and direct sales. We will also evaluate today’s goat meat consumer trends and their behavior, as well as understand how to identify your target customer.
Week 2: Meat Goat Production
As a foundation, we’ll briefly cover the basics of what it takes to build a goat herd for meat. We will also discuss how to raise your meat goats for your ideal customer through your selected sales approach. We’ll also touch on raising meat goats for year-round sales and how goat meat can fit with an existing farm operation or how to diversify your revenue with your dairy goat herd or herd used for vegetation or brush management.
Live Q&A Zoom Call
Week 3: Goat meat processing and licensing
This module will cover harvest weights and yield estimates, how to navigate the inspection and licensing process for selling goat meat, tips for working with processors and cutting goats, as well as other opportunities to make use of the whole animal.
Week 4: Digital and local marketing strategies
This module will cover the how and why of effective marketing strategies to not only help sell your goat meat, but also help with raising awareness of your farm. I’ll cover digital market strategies for today’s tech-savvy world, but also talk about local marketing strategies that aren’t based on social media. I’ll also share why this can be beneficial even for farms who are selling into the commodity market, or a sales barn.
Live Q&A Zoom Call
I KNOW websites can seem overwhelming with the technology and not to mention what to actually include for content about your farm.
I GET IT. It can be intimidating. But, it really doesn’t have to be.
This workbook will walk you through the foundational website structure of what pages you REALLY need to get started with your farm’s website and prompts to guide you to easily write the content that will live on those pages.
If you sign up by March 2, 11:59 p.m. CST, you’ll also get access to this workbook.
Add me to the waitlist
The Academy is for you if ...
The Academy isn't for you if ...
You want to learn in more detail about the goat meat market and consumer trends and behaviors
You want to know more about what it takes to pursue different sales strategies for your meat goats, including selling direct to consumers or wholesalers
You’ve been raising goats for a while now and want to expand your market opportunities for your herd
You’ve been seriously considering adding meat goats to your farm or starting a herd and are ready to learn more about the goat meat industry and marketing.
You’re just looking for basic information on getting started raising meat goats and starting a goat farm.
You’re interested in selling meat goats for breeding stock, shows or fairs. This program is focused on sales and marketing for meat.
You’re totally content with selling to a livestock market and understand the dynamics of your local market.
You have a sales strategy working well for your farm and you’re happy with where you’re at.
I’m a goat meat farmer first, who’s also a mom, trained-and-experienced marketer, mentor and instructor.
More than 10 years ago I started my farm raising meat goats with the goal of eventually selling meat directly to consumers. Taking small steps along the way, I’ve sold my goats for meat in a variety of ways: livestock markets, halves and wholes, live animals, wholesale and, now by the cut with a nation-wide home delivery option.
I’m passionate about helping others who are interested in raising and marketing meat goats. The resources for us as farmers are scarce. I’ve been there, and I’m still there if I’m totally honest.
But, I’ve learned so much along the way as I’ve grown our direct market business for the farm AND am constantly seeking out what little bits and pieces of information is out there about the market and goat meat as a protein. I want to share that with you.
By the end of the first 10-days of your course you’ll receive access to the first two modules of the Goat Meat Marketing Academy and a Live Q&A Session. If you don’t feel confident in your options for marketing your meat goats by 4 p.m. on March 22, 2023, simply reach out and show me the work you’ve put in and we’ll refund your investment.
Let me know when enrollment opens
If your question isn't here, just send me an email at firstname.lastname@example.org
This is for farmers, ranchers and homesteaders who are raising meat goats and are interested in learning more about the market opportunities and how to pursue them. It is also for those who have been seriously considering raising meat goats.
Who is the Goat Meat Marketing Academy for?
No, but know this course focuses on the business and marketing side of the goat meat industry. The course will cover a little on the production process as it relates to the type of market you’re planning to serve.
Do I need to have experience raising meat goats?
Yes, this course is a great fit for you to look at additional revenue opportunities for your goats.
What if I’m raising dairy goats or run a vegetation management goat herd?
All Live Q&A zoom sessions will be recorded and available on the online course platform to watch at your own time. You can also submit your questions in advance to make sure they’ll be covered.
What if I can’t make the Live Q&A calls?
Yes! If you’re interested in learning more about how you can diversify your market opportunities and how to go about doing it, this course is for you. If you are successfully selling your meat goats and are happy with your results, then the course is not necessary for you.
What if I’m already selling my meat goats? Is this still for me?
No you do not! There are a lot of different approaches to the three ways I'll cover for selling meat goats or goat meat.
Will I need to market goats like you do on your farm?
No, this workshop focuses on different opportunities for selling goats for meat. Breeding stock sales will not be covered.
Does this course cover selling live goats for breeding stock, shows or fairs?
The course starts Monday, March 13, with modules released each week with time for you to complete the coursework at your own time. The last week of the course is April 3.
The Live Q&A Sessions will be Thursday, March 22, and April 5, 12:30-1:30 p.m. CST. These calls will be recorded and available to watch later if you can’t make it live.
When does the program start? When are the classes released and the live calls?
You’ll need access to a computer or digital device to log in to our course platform, the Learning Lab. It’s accessible with a mobile device, but it is easier to use with a desktop.
After watching the course videos, you’ll find it easier to work on the course worksheets and other materials on your computer, or you can print them off to work on them by hand.
Live Q&A calls will be done through Zoom. You’ll just need the app on your computer or device.
What technology do I need to take your class?
You’ll have lifetime access to the course. If I make updates to the course, you’ll be included in those as well.
How long will I have access to the Goat Meat Marketing Academy?
The mini-workshop just touched the surface of the goat meat industry and ways you can sell your meat goats. The Academy will dive in deeper on how to put these sales and marketing strategies in place.
I attended your mini-workshop on selling Meat Goats. How is this different?