grazing meat goats

on the farm

marketing meat goats

raising goats


Hi I'm Leslie

I'm a full-time farmer in Western Wisconsin where I raise meat goats and sheep on pasture using regenerative and rotational grazing practices.

I created this website because
I had so many people reaching out, both locally and beyond, wanting to know more about how I was raising and marketing goats.

I also recognized that it IS so hard to find information in this space. I wanted to share what I've learned along the way and reduce your time searching the depths of the internet.


Celebrate goat meat with Goatober

Goatober is an international celebration of goat meat. The goal of the month-long celebration is to encourage restaurants to put goat on the menu or have people enjoy goat at home.

The celebration originated in 2011 in New York and has grown around the world to include London, Melbourne, Amsterdam, Trinidad and Tobago, and many other locations.

Goat meat is enjoyed throughout the world including in Caribbean, Indian, Nepalese, Asian, and Middle Eastern cuisines.

How you can help celebrate Goatober 

As meat goat farmers and ranchers, we’re asking you to help us spread the word about Goatober. Help celebrate Goatober this month by sharing it with your friends, family and community.

Here are a few ideas:

  • Social media posts
  • Article in your newsletter 
  • Flyer at your market booth or with customer purchases 
  • Sales promotion
  • Community presentation about your farm with your local library or other community organizations such as a chamber of commerce or rotary club
  • Farm tour or event

Messages you can share 

Here are several messages you can share about Goatober and goat meat. Feel free to to copy these messages or edit them for your use:

What is Goatober

Goatober is an international celebration of goat meat to encourage restaurants to put goat on the menu or have people enjoy goat at home.

Celebrate the flavors of the world with goat meat

Goat meat is enjoyed throughout the world in many different cultural cuisines including Caribbean, Indian, Nepalese, Asian, African, Latino and Middle Eastern. Find a variety of recipes at 

Goat meat: A protein-packed lean meat

One serving of goat meat has 143 calories with 27.1 grams of protein, but only 3 grams of fat. In comparison, beef has 203 calories with 28.6 grams of protein and 9.18 grams of fat (USDA).

Goat meat cooking tips

When cooking steaks and chops, cook to 145 F degrees, and 160 F degrees for ground goat. Use a meat thermometer for best results. 

Low and slow is a great way to cook cuts such as stew meat, shanks, leg and roasts. Try techniques like braising, stewing, slow roasting or even sous vide. You can use your oven, slow cooker or a pressure cooker. 

Free Canva Goatober social media graphics

To make it even easier to celebrate Goatober, I’ve created these free, customizable Canva graphic templates. You can use them with a free subscription.

Do you know someone else who might be interested in sharing these Goatober graphics? Please copy this post link and share it with them so they can also help promote goat meat this month.

If you’re interested in learning or doing more to promote goat meat outside of Goatober, take a look at one of my goat meat marketing resources: Goat Meat Marketing Education Canva Templates and/or the Goat Meat Primer ebook.

Canva goat meat education template bundle

Interested in creating easy goat meat education materials for your customers? Save time and research by using our Canva Goat Meat Cooking and Nutrition Guide Template bundle. It’s fully customizable to add your own photos, farm name and branding. Learn about it here.

I also wrote a comprehensive ebook called the Goat Meat Primer, which is a guide to understanding goat meat for farmers and ranchers. Learn more about the ebook here.

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Legal disclaimer: All information provided is based on personal experience and is provided for educational and information use only. You agree to indemnify and hold harmless our website, company and owner for any direct or indirect loss or conduct incurred as a result of your use of our website and any related communications. This applies to, but is not limited to, business operational information and consulting, as well as farm and goat management practices.Any animal health information provided on this website is based on personal experience or information provided by others whose treatments and practices have been discussed with a veterinarian. In all situations, it is the responsibility of the livestock owner to consult with a veterinarian before using any animal health practices shared on this website or by this company and its owner. See the full legal disclaimer here.