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Hi I'm Leslie

I'm a full-time farmer in Western Wisconsin where I raise meat goats and sheep on pasture using regenerative and rotational grazing practices.

I created this website because
I had so many people reaching out, both locally and beyond, wanting to know more about how I was raising and marketing goats.

I also recognized that it IS so hard to find information in this space. I wanted to share what I've learned along the way and reduce your time searching the depths of the internet.

LEARN MORE

state department of ag directory

Directory: State Departments of Ag for meat processing questions

December 23, 2025

Last reviewed: September 2025This page is reviewed periodically as agency structures and program oversight change. Because of this, links may change over time before we are able to make updates on our end. If you’re new to meat processing regulations or want a clearer overview of how inspection type affects what’s legal, start with this […]

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Marketing Meat Goats

people at table cutting meat

Goat meat processing regulations: what’s legal and what’s not

December 23, 2025

A guide to goat meat processing rules, inspection types, and legal sales options for farmers.

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Marketing Meat Goats

check box form with text: national meat goat survey

National meat goat survey: your input matters

November 12, 2025

Share your voice in the national meat goat survey shaping the future of our industry.

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Marketing Meat Goats

person holding a phone

Social media benchmark data: what’s relevant for farms

November 3, 2025

How direct-to-consumer farms can use marketing data to grow online

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Marketing Meat Goats

farmer standing in front of white building

ULINE supplies for packing and shipping orders from the farm

September 25, 2025

ULINE shipping supplies we use on our farm, from boxes to tape and liners.

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Marketing Meat Goats

farmers market in the background with blog title

Boosting farm meat sales and customer relationships with email marketing

September 4, 2025

Farmers can boost meat sales with email marketing by building loyal customers and avoiding social media limits.

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Marketing Meat Goats

flatlay of desk with computer, and notepad, with text: properly citing sources in farm marketing and protecting your brand

Properly Citing Sources in Farm Marketing + Brand Protection

July 22, 2025

Statistics and news sources are a great asset to support marketing materials for your farm, but be sure you’re properly citing these sources.

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Marketing Meat Goats

PRIME DAY FINDS FOR THE FARM AND FARMHOUSE WITH FARMER STANDING OUTSIDE

Amazon Prime Day Finds: Farm + farmhouse

July 9, 2025

Amazon Prime Days deals for farm tools, supplies, and home essentials. See my top picks and save on products I use daily on our farm.

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On The Farm

Woman in walk in freezer pulling orders

Behind-the-scenes: How we pack retail meat orders

June 19, 2025

Behind the scenes look at our farm-to-consumer shipping logistics: how we pack and ship retail meat orders efficiently.

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Marketing Meat Goats

farmer working on a phone with text that says Smarter Farm Marketing with ChatGPT

Smarter farm marketing with ChatGPT

May 8, 2025

Discover how ChatGPT can support your farm marketing with practical tips and a real-life demo for direct-to-consumer farmers.

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Marketing Meat Goats

Australian rangeland with road and cattle and sheep crossing sign with text overlay - A glimpse into the Australian Rangeland Goat Operations

A glimpse into Australian rangeland goat operations

April 29, 2025

Learn how Australia’s rangeland goat operations work and how new electronic ID rules are creating challenges for ranchers, as featured in a recent ABC news story.

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Marketing Meat Goats

recommended reading, pictures of book covers

Favorite Books: Regenerative Ag, Goats, and Business

April 25, 2025

I’ve always been a reader and a lifelong learner. What you might not know is that my roots are actually in research and writing. I studied agricultural marketing communications and print journalism in college, think storytelling meets science and farming. After graduation, I jumped into agricultural journalism. I wrote for industry magazines, worked on an […]

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Grazing Meat Goats

Australian goat meat in a Costco freezer

Implications for the U.S. goat meat industry with new tariffs

April 11, 2025

Note: This article was published on April 11, 2025, since that time the nature of trade talks may have changed the situation at hand. Last week, President Trump implemented a 10% baseline tariff on all imports coming into the U.S., including goat meat from Australia. Historically, the U.S. has been one of the largest importers […]

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Marketing Meat Goats

goat meat bao buns

Goat meat mentions in NYT, Bon Appetit and more

October 3, 2024

Goat meat has been showing up in the media lately.

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Marketing Meat Goats

Goat Rancher Column: Breaking down goat meat cuts

August 13, 2024

Goat Rancher featured article on goat meat cuts.

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Marketing Meat Goats

Australian goat meat in a Costco freezer

Growing Australian goat meat exports to U.S., from feral herds

July 26, 2024

While Australia is known for being the top exporter of goat meat in the world, it may be a surprise to some that the U.S. is the largest importer of Aussie goat meat, and most of these goats are from feral herds.

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Marketing Meat Goats

Goats with a market chart overlayed on top, with the text report: growing demand for meat goats

Texas Extension Report: Growing demand for meat goats

May 6, 2024

There’s growing demand for meat goats, according to a recent report put out by the Texas A&M AgriLife Extension Service.

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Marketing Meat Goats

farmer packing a box and putting stickers on it

Favorite farming marketing tools for selling to consumers

February 15, 2024

My favorite ag marketing tools to help sell our meat directly to consumers.

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Marketing Meat Goats

Leslie in front of a tractor

Ask Me Anything Session: Raising, grazing and marketing

January 5, 2024

A special bonus Q&A session for my email subscribers. I talk all things raising, grazing and marketing meat goats.

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Marketing Meat Goats

Shopping cart in grocery isle

New goat meat research findings on consumer behavior

December 11, 2023

A recent university consumer behavior and market research study shows that younger generations are more likely to purchase goat. 

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Marketing Meat Goats

Mary Heffernan and Leslie Svacina

M5 Entrepreneurs feature and opportunities

November 25, 2023

Being an active, lifelong-learner has been a important part of growing my farm business. A valuable resources has been the M5 Entrepreneurs Academy,

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Raising Goats

Woman standing in the freezer, with text freezer temperature sensors

Freezer temperature sensors offer a sense of security

October 28, 2023

When we first started storing frozen meat on our farm we wanted a way to know quickly if our freezer wasn’t working properly.

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Marketing Meat Goats

Getting to Know Goat Meat in the Kitchen

October 17, 2023

As our business grew and we transitioned to primarily selling goat meat directly to customers, I picked up a lot of fantastic information (and recipes) that helped me understand it so much better.

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Marketing Meat Goats

bowl of goat curry with text help celebrate goat meat with goatober

Celebrate goat meat with Goatober

October 6, 2023

Help celebrate goat meat with Goatober.

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Marketing Meat Goats

Why Word of Mouth Marketing Works

August 26, 2023

In a world dominated by digital marketing, word of mouth marketing might seem old fashioned. But it’s still a super effective way of getting your farm business in front of customers and giving it staying power.

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Marketing Meat Goats

using a cardboard shredder machine

Cardboard Shredder Machine

July 22, 2023

A cardboard shredder machine can help solve the issue of having used cardboard boxes, by providing a way to repurpose the cardboard. 

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Marketing Meat Goats

The Case for Email Marketing

May 31, 2023

Email marketing: It’s a term that strikes fear in the hearts of so many farmers and ranchers I’ve met. With a million things to do each day, taking the time to sit down and craft and send out an email can feel like an understandably daunting task.

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Marketing Meat Goats

Featured on the For the Love of Goats Podcast

May 16, 2023

Recently I was featured on the For the Love of Goats Podcast, where I talked about about marketing goat meat farming and online sales.

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Marketing Meat Goats

Two goat primals on table with text overlay stating recommended goat butchery reference book

Recommended goat butchery reference book

April 22, 2023

One of my top reference books for goat cuts, processing, and butchery is the book Butchering by Adam Danforth.

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Marketing Meat Goats

Knowing Your Ideal Customer for your Farm

March 24, 2023

Knowing your ideal customers, and how they differ from your current customers, is an essential part of developing your farm business.

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Marketing Meat Goats

A Guide to Goat Meat Cuts

February 14, 2023

Learn more about the primal and basic cuts of goat meat.

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Marketing Meat Goats

How to Price Goat Meat

February 7, 2023

While basing goat meat prices off your competition a start, it’s important to also know your production costs and margin goals.

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Marketing Meat Goats

What We Can Learn From Consumer Trends

January 17, 2023

Undoubtedly you’ve heard the phrase “know your customer” but what about “know your consumer?”

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Marketing Meat Goats

A Guide to Goat Meat Nutrition

January 10, 2023

So many farmers and ranchers who raise meat goats know very little about the meat, largely because of a lack of information widely available.

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Marketing Meat Goats

finding grants for farmers

Strategies for finding farm grants

October 29, 2022

It can be challenging to find grants for farming. Learn how to find funding for your farm, including where to find grants.

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Marketing Meat Goats

grant writing tips for farmers

Grant writing tips for farmers

October 6, 2022

Applying for grants can be time consuming and the process is competitive. Learn how to successfully write grants to help fund your farm.

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Marketing Meat Goats

Getting started selling cuts of goat meat | Live Q&A Replay

June 20, 2022

This Q&A Replay covers how we got started selling goat meat, including planning from harvest to the type of cuts offered.

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Marketing Meat Goats

New Live Q&A Series

June 2, 2022

Catch the replay of the Instagram Live Q & A on all things raising, grazing, and marketing meat goats.

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Grazing Meat Goats

My favorite tool for the farm

February 15, 2022

I bet you’ll never guess what my favorite tool is for the farm! It’s my iPhone! Yes, that’s right.

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Marketing Meat Goats

Moving to e-commerce for farm sales

February 11, 2022

Moving to an e-commerce site was a big jump for our farm three years ago, but I knew it was the direction I needed to go with our farm business. This was pre-pandemic. At the time we had a basic website with an online form that operated as our means for placing orders.

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Marketing Meat Goats

Buying in bulk to help the bottom line

February 4, 2022

Running a business, especially a farm, can get expensive. With a farm that direct markets, the type of expenses can be more vast.

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Raising Goats

Land Stewardship Project meat marketing video feature

January 10, 2022

Last summer ​we had the opportunity to have a videographer out to the farm to talk with us and visually capture how we’re marketing our farm and meat.

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Marketing Meat Goats

Wisconsin Small Business Development Center Success Story

December 16, 2021

We were recently featured on the Wisconsin Small Business Development website as a Success Story. Last spring I worked with the University of Wisconsin-River Falls SBDC to help build a business plan and financial projects for a USDA grant application I was working on. I was able to work with a consultant to get this […]

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Marketing Meat Goats

Leslie Svacina

ebook: Goat Meat Primer is here!

December 2, 2021

It’s FINALLY here! I’m SO excited to share the Goat Meat Primer ebook officially launches today!

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Raising Goats

Grazing Grass Podcast: Meat Goat Production in Wisconsin

May 5, 2021

You probably know I love listening to podcasts and audiobooks while working on the farm, doing deliveries or running errands. So I was very honored to be asked to join Cal on the Grazing Grass Podcast to talk about our grazing practices with our meat goat herd. Thank you Cal for the invite and including […]

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Raising Goats

Legal disclaimer: All information provided is based on personal experience and is provided for educational and information use only. You agree to indemnify and hold harmless our website, company and owner for any direct or indirect loss or conduct incurred as a result of your use of our website and any related communications. This applies to, but is not limited to, business operational information and consulting, as well as farm and goat management practices.Any animal health information provided on this website is based on personal experience or information provided by others whose treatments and practices have been discussed with a veterinarian. In all situations, it is the responsibility of the livestock owner to consult with a veterinarian before using any animal health practices shared on this website or by this company and its owner. See the full legal disclaimer here.